Iconic American manufacturer confirms Australia as first major global export market for its muscled-up zero-turn mowers.

PFG Australia has announced a ground-breaking partnership with the world’s fastest growing zero-turn mower manufacturer, US-based Bad Boy Mowers.

The new deal means the iconic American brand’s first major global exports of its zero-turn mowers will be sold exclusively at over 40 selected PFG Australia dealerships across Australia from late June.

The addition of Bad Boy Mowers takes the number of international brands sold through PFG’s ever growing dealer network to 15. With more than 300 dealers across the country, PFG Australia is the largest privately owned and independent agriculture distributor in the Southern Hemisphere.

PFG Australia CEO Justin Whitford said he was thrilled to add Bad Boy Mowers to the stable, with its commercial and residential products renowned for their attitude, class-leading manufacture, quality and toughness.

“It’s a real privilege that Bad Boy Mowers has chosen PFG Australia to be their first ever major export partner. In just 20 years of operation, they’ve managed to become an iconic mowing brand in the US, and our growing dealer network in Australia is an ideal launching pad,” Mr Whitford said.

General Manager – Bad Boy Mowers Australia – Greg Clark, revealed that seven-time Bathurst 1000 winner and V8 Supercars legend, Craig Lowndes, would be Bad Boy Mowers’ official Australian brand ambassador.

“Craig Lowndes is a perfect fit as Bad Boy Mowers’ Australian ambassador. He’s always been a tough competitor and he’s got a massive fanbase across Australia. Craig also lives on acreage and has done since he was a kid, so he’s certainly no stranger to mowing!” Mr Clark said.

To underscore toughness and attitude, NRL team Melbourne Storm now proudly dons the Bad Boy Mowers logo as part of their game day strip. Melbourne Storm is one of the most successful and respected sporting clubs in Australia, playing in 11 NRL grand finals during the club’s 25-year history and grounded in values including hard work, respect and passion. 

The New Range of Bad Boy Mowers Products in Australia

Designed for residential owners (think large gardens, lifestyle properties, hobby farms and small acreages) and commercial owners (such as contractors, large acreages, golf courses, corporate groups and municipal councils), Bad Boy Mowers is coming Down Under in a big way.

Zac Crowl, head of Bad Boy Mowers’ R&D division in Batesville, Arkansas, USA, said: “We simply build Bad Boy Mowers products tougher. We don’t skimp when it comes to metal, we don’t shy away from welding, we don’t have a lot of red tape to go through to get a design approved and changed, and we keep testing we build and sell.

“One of the things that put Bad Boy Mowers on the map was the way we looked. We take a lot of pride in our look and people that buy our mowers just can’t wait to get out there and mow!

“So we’re excited for you all in Australia and excited to see where Bad Boy Mowers goes. There’s a lot of satisfaction in knowing that people use your product, love your product and that it’s a success,” Mr Crowl said.

Sal Gallenti, national sales manager for Bad Boy Mowers in Australia, said: “There’s no doubt Aussies will love the new Bad Boy Mowers range. Whether you’re a contractor or have a garden, there’s a model that’s perfect for the job. They look amazing, which is the overwhelming feedback I’ve got at field days when we’ve shown off demo models, and they’re super comfortable too.

“Bad Boy Mowers is all about mowing with attitude. We love the idea of working with such a cool brand and their hotted up, rugged designs. We expect the first shipments to arrive in spring with an attractive price point, too. That’s the thing with Bad Boy Mowers – you get looks, comfort, power, toughness, quality and fantastic value for money,” he said.

All of Bad Boy Mowers’ products come fully assembled from their Batesville factory in Arkansas. Their tough frames are fitted to the likes of Kawasaki, Kohler, Briggs and Perkins engines, and finished with a stunning powder-coat treatment. Prior to delivery, each Bad Boy Mowers product undergoes a 112-point quality control testing process.

To celebrate the Australian launch, Bad Boy Mowers and PFG Australia have created a special version of the 25 hp heavy duty, Kohler-powered Bad Boy Mowers ZT Elite.

Badged the ‘Launch Edition’, this Black ZT Elite zero-turn mower features a striking blackout paint scheme, custom Reaper® tyres and the requisite tonnes of attitude. The Launch Edition is strictly limited to 50 units, with individually numbered build plates.

---

Bad Boy Mowers’ Australian Range

Residential Zero-Turn Mowers:

---

Commercial zero-turn mowers