We are for the farmers
15 iconic brands
ICONIC BRANDS DISTRIBUTED ACROSS AUSTRALIA IN AGRICULTURE, MACHINERY, CONSTRUCTION.
$400M
PFG GLOBAL TURNOVER.
20+ years
OF DEMONSTRATED MARKET GROWTH WITH LOCAL, NATIONAL AND INTERNATIONAL FOOTPRINT.
A PARTNERSHIP IN YOUR FUTURE
PFG Australia is the nation’s largest independent supplier of agricultural machinery and equipment, led by a team that is fully committed to our customers, dealers and suppliers.
Our culture is driven by the same values instilled in our organisation since its inception by Laurie Maber in 1946 in Morrinsville, New Zealand. Such values position the Power Farming Group as a preferred partner to dealers, farmers, corporate organisations and councils across the country.
A partnership with PFG Australia is a partnership in your future.
OUR PURPOSE
PFG is an independent agricultural, construction and machinery distributor.
Substantial in footprint yet agile in operation, we source, distribute, service and support a range of products from some of the world’s leading manufacturers.
We are here for customers – agricultural, municipal and residential.
OUR PERFORMANCE
- The story of PFG Australia is one of consistent enterprise and expansion
- Our exclusive distribution rights have grown from two brands in 2000 to 15 brands in 2023
- A modest dealer presence on the eastern seaboard has now expanded to a truly national network, encompassing 300+ dealers across Australia
- Since PFG Australia’s formation, staff numbers have risen from six to more than 120
- From small premises in Melbourne’s west, PFG Australia now owns a multi-purpose corporate, assembly and training base in Derrimut, VIC and a purpose built assembly and distribution hub in Yatala, QLD.
- Our distribution footprint has grown from two tractor brands to encompass many of the world’s leading machinery, viticulture, parts, feed mixer, mower and loader manufacturers.
OUR COMMUNITY INVOLVEMENT
Our approach is long-standing and based on need, connections and being adaptable to changing circumstances. PFG’s connection with Very Special Kids is one of many. Likewise, the farms and districts so affected by the Black Summer bushfires of 2019-20 with whom we sided during our ‘Fire Relief 2020’ campaign.
More recently, PFG Australia has forged a deep connection with the Children’s Cancer Foundation, with our leadership team directly involved in strategic fundraising and awareness activities.
We also recognise the unheralded community work done behind the scenes by many of our staff, likewise untold dealer principals and their teams across the country. Such involvement includes sponsorship and mentoring, as well as board and administrative roles in community service bodies.
A PROUD HISTORY
‘Our history has been enriched by a culture that can only be nurtured by a family owned business. It is this unique position and our passion in delivering the most engaged customer experience in the Australian, New Zealand and American agriculture industries that defines our history and shapes our future.’
AND A DYNAMIC FUTURE
1948
LAURIE MABER FOUNDS MABER MOTORS, A MECHANICAL AND SMALL TRACTOR DEALERSHIP IN MORRINSVILLE, NEW ZEALAND.
1978
GEOFF MABER, SON OF LAURIE, ESTABLISHES POWER FARMING GROUP IN NEW ZEALAND.
1981
ISEKI TRACTORS INTRODUCED INTO AUSTRALIA.
1987
ISEKI TRACTORS STOP PRODUCTION OF 100HP AND ABOVE.
2000
POWERFARMING GROUP ESTABLISHES LANDINI AUSTRALIA TO DISTRIBUTE LANDINI AND McCORMICK TRACTORS.
2000
POWER FARMING ESTABLISHES AG HOLDINGS AUSTRALIA TO DISTRIBUTE DAEDONG AND VERSATILE TRACTORS.
2003
LANDINI AUSTRALIA BECOMES EURO AG.
2004
POWER FARMING GROUP PURCHASES HOWARD AUSTRALIA.
2005
LANDINI AUSTRALIA AND AG HOLDINGS JOIN FORCES TO FORM PFG AUSTRALIA.
2007
PFG AUSTRALIA PORTFOLIO EXPANDS INTO MACHINERY WITH MCHALE, VICON AND KVERNELAND - GREGOIRE VINESTAR.
2009
LAUNCH OF MASCHIO GASPARDO.
2010
INTRODUCTION OF DEUTZ-FAHR TRACTORS.
2012
PFG AUSTRALIA MOVES TO DERRIMUT, VICTORIA, A PURPOSE BUILT OFFICE AND WAREHOUSE.
2013
HOWARD JOINS THE PFG AUSTRALIA PORTFOLIO, BRINGING JAYLOR AND QUICKE. HOWARD RELOCATES FROM SYDNEY INTO PFG MELBOURNE.
2016
INTRODUCTION OF AITCHISON.
2017
CRAIG MABER, SON OF GEOFF, SECURES DISTRIBUTION RIGHTS FOR DEUTZ-FAHR IN THE USA TO FORM PFG AMERICA.
2020
TRIMBLE®/VANTAGE NSW PARTNERS WITH PFG AUSTRALIA.
2022
PFG AUSTRALIA CELEBRATES 22 YEARS OF BUSINESS.
NATIONAL DEALER NETWORK
With coverage across metro, regional centres, towns and rural areas, our National Dealer Network extends the length and breadth of the country. Our dealers service the most diverse farming footprint, from cane fields in northern Queensland to orchards in Tasmania, from wheat growers in the west to lifestyle farmers in the east.
The environment, vast distances and ever-changing conditions, seasonal or otherwise, demand a dealer network capability and coverage that assures our customers that when they need us most, we’ll be there.
To this end, PFG Australia backs a National Dealer Network of around 300 dealerships across 15 brands. Continual investment in the network includes scheduled training programs, marketing and media support, access to the latest
parts and repair technology, all supported by our dedicated class-leading dealer App, which even enables us to find solutions for dealers in the field.
Such investment ensures a knowledge base that delivers optimised product capabilities and expertise in repair requirements.
We are committed to the ongoing expansion, continual support and improvement of the network. This commitment involves a personalised approach – and active partnership. We believe it delivers our customers an efficient, engaging and flexible sales and service support experience.
I have been associated with PFG now for the last 5 years. Over the journey, with the assistance and support from PFG and its various departments, we have grown our business to the point where we were able to relocate into a purpose built, state-of-the-art showroom and workshop. It has also given us the ability to increase our staff from 3 people to 11 in that time.
It makes me proud that together we can service our agricultural community and we can rely on PFG to assist us with a great range of agricultural machinery, professional support of well-trained service technicians and technical advisers, as well as great service through their spare parts department.
PFG and all their employees go above, beyond, and nothing is ever a problem. Working with PFG is like being part of their family and it feels very much like a partnership striving towards a common goal!
>Mark Cronin
Mansfield Power Ag Dealer Principal
Click to find out more about our brands
